GOP PAC Invests in Data to Prevent House Flipping Democratic Wins
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Politico Magazine in July called it “The Suburb That Could Flip the House,” so it’s no wonder Pennsylvania’s 8th District is one of several the Congressional Leadership Fund considers key to maintaining a Republican majority in the House. The super PAC recently said it plans to spend $10 million on what it considers competitive House races, many of which will also see an influx of Democratic dollars. The CLF, however, hopes its investment in analytics and voter data modeling gives it the upper hand when it comes to using its money efficiently.
The group is working with two Republican data firms — Optimus and Deep Root Analytics — to determine how best to target key voter segments and measure the impact of advertising on their likelihood to vote for a particular candidate. The two firms are each focused on different congressional districts.
Investing in data services “really matters in a congressional district probably more than it does in any other kind of race,” said CLF President Mike Shields, the former chief of staff at the Republican National Committee who played a key role in the origin of the RNC’s exclusive voter file provider, Data Trust.
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