Google’s Endorsement Ads Get +1 From Agencies, Little Protest From Privacy Advocates
Posted in: UncategorizedGoogle turned off a number of people last Friday when the search giant announced plans to allow user names and profile photos appear within ads. But not advertisers.
“I don’t know that [brands will] be dying to be first to market [with the new ads], but we haven’t seen people be very hesitant about privacy concerns overall,” said Jason Tabeling, partner at Publicis-owned Rosetta. “Customers are getting aware of the fact that their data is being use to follow them around in some capacity.”
Similar to ads on Facebook, these so-called “shared endorsement” ads will attach people’s names and photos to ads promoting an action tied to their Google+ account, like reviewing a restaurant on Google+ Local or +1ing a product on a retailer’s site. In many cases these actions can only be seen by someone connected to a user on Google+. However some actions like comments on YouTube and reviews on Google+ Local are made public by default, though sometimes people can toggle them to private.
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