Google to EU: We Use Cookies!
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“We use cookies!” That’s the declaration Google is making in recent changes to its search home pages and results pages in the European Union.
Rules are complex in the EU, as each country has its own approach to regulating data collection via third-party cookies. Recent moves by Google — including what appears to be a switch from using the Digital Advertising Alliance icon to its former “i” ad information icon, indicate the company aims to globalize privacy controls, and is reinforcing its belief that allowing consumers to opt-out from cookie-based data collection satisfies privacy rules.
“Cookies help us deliver our services. By using our services you agree to our use of cookies,” states a disclaimer spotted at the bottom of Google search homepages and at the top of search results.
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