Hasta La Creative!

Google released a new Chrome browser campaign in March, and last week it was the most-viewed video campaign on the web last week, with 7.7 million views, according to Visible Measures.

Google is pulling out all the stops in its campaign to drive Chrome installs, which is understandable given Microsoft and Mozilla’s stance on third-party cookies, the lifeblood of Google’s display-ad business.

As we’ve noted before, Google is expert at leveraging its own platform (YouTube), and that means creative that gets passed around and enough paid promotion to make sure its noticed in the first place. Past hits for Chrome include the excellent “Web Is What You Make of It” and “It Gets Better Campaigns” of the past few years.

Continue reading at AdAge.com