Google Search Results, Ads Showing Up on Yahoo as Part of Non-Exclusive Test


Don’t cry for Google. While the search giant’s 13-year alliance with AOL ended this week, the company appears to be cozying with an even bigger portal.

Google search results and ads have begun appearing when people search on Yahoo. SEO Book, a company that specializes in training people on how to make sure their sites rank highly in Google’s search results, appears to have been the first to report the results’ appearance on Yahoo earlier on Wednesday.

A Yahoo spokeswoman wouldn’t confirm that Yahoo is sourcing search results or ads from Google specifically, but acknowledged that the company is sourcing results from different search providers as part of ongoing tests.

Continue reading at AdAge.com

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