Feb
26
Google Puts Ads in Its App Store to Court Mobile App Marketers
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Google has found a new place to put search ads as it courts an emerging crop of advertisers.
Google will start testing ads within the search results in its Google Play app store, the company plans to announce on Thursday. Similar to Google’s traditional search ads, the Google Play search ads will appear atop the results for searches conducted within the app store and will carry a yellow label denoting them as ads.
“In many ways it’s very similar to Google search. We’re getting users at the point of intent when they’re looking for apps, and we’re offering them a high-quality way for them to consider other apps via a paid experience,” said Jerry Dischler, Google’s VP-product management for AdWords.
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