Hasta La Creative!

Weird as it may seem, a lot of marketers buy search ads from Google to run when people perform a search that includes a brand’s name. This may seem like a waste of money, since the brand should organically show up in the normal search results, but it’s a way for brands to make sure their sites and not their rivals’ are what people click on.

It’s a brand-protection measure, but the cost of protecting one’s brand appears to be going up.

Several different marketing agencies are claiming the price of branded cost-per-click Google AdWords has ballooned by as much as 141% in the last four to eight weeks, causing speculation to swirl throughout the industry.

Continue reading at AdAge.com