Jun
04
Google Looks Beyond YouTube For Video Ad Dollars
Posted in: Uncategorized
Google has a new message for premium publishers: “Hey, let us help you sell your video ads.”
Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.
The company already helps some publishers manage the sale of their video ads, but this new program called Partner Select aims to centralize some of that work into a video marketplace in a bid to persuade publishers and advertisers to consolidate more of their digital video sales and buys with the search giant.
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