Dec
06
Google has costly yellow ad blunder
Posted in: Uncategorized
A yellow ad has publishers seeing green following a multi-million dollar programmatic blunder.
On Tuesday at about 7 p.m. ET, many publishers both in the U.S. and Australia saw many–if not all–of their ad slots filled with display ads featuring nothing but the color yellow. They were up for 45 minutes.
The costly mistake occurred during a Google training program when an employee accidentally purchased the 300×250 ad units, the sources said. Publishers who checked their logs saw the advertisements came from theiconic.au.com, an Australian retailer.
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