Sep
14
Google Cuts Ties With Ad Tech Firm Over Ad-Block 'Surprise'
Posted in: Uncategorized
Google will end its business relationship with ComboTag, the ad buying platform that teamed up with AdBlock Plus, according to Google’s head of ads.
Sridhar Ramaswamy, senior VP of ads and commerce at Google, said the company was taken totally by surprise when AdBlock Plus and ComboTag announced on Monday that they would offer an ad exchange that served web ads to ad-blocking consumers.
“It’s an uncomfortable development for us,” Mr. Ramaswamy said of the fact that AdBlock Plus was “moving from being an ad-blocking company to being a driver of ads.”
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