Mar 26

Google Creates ‘Calculator’ To Tell You If Your Mobile Ads Are Working

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Google’s head of mobile strategy Jason Spero has long said that mobile advertising has suffered from an “attribution problem;” poor analytics have made it difficult to discern mobile’s effectiveness, which in turn has made marketers hesitant to devote more dollars to it.

Now, Mr. Spero is spearheading Google’s development of new measurement tools designed to quantify the value of mobile advertising, and hopefully convince marketers that its a worthwhile advertising channel.

“Mobile doesn’t have a conversion problem, it has a measurement problem,” he said. “This will unlock the potential of mobile. … This is going to provide hard ROI data in the future versus marketing just shooting in the dark.”

Continue reading at AdAge.com

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