Google Courts Retail and Hotel Marketers With New Features
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It may only be July, but Google wants you to know it’s never too early to be thinking about holiday shopping and travel. On Tuesday, the tech giant announced a series of features to help marketers connected better with customers. The company reported that shopping and travel searches are up 30% year over year.
Retailers in the U.S., U.K. and Australia will soon be able to highlight their products in showcase shopping adsproviding an edge in retail searches where consumers just use broad terminology, like “brown boots.” Google is planning to eventually roll out a premium version, which gives even more control over curation to merchants, explained Jonathan Alferness, VP of Google shopping and travel.
“The different advertising format for shopping will put the retailer first,” he said.
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