Google Cloud, looking to invade Amazon's turf, inks deal with OpenX
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It’s common knowledge in ad tech circles that Amazon’s AWS cloud services dominate among advertising technology companies. But Google Cloud is looking to play catch up with its offering.
Although Google is a stalwart in the ad tech arena, its cloud offering currnetly has little to no market penetration in the ad tech space. On Thursday, however, it inked a five year, $110 million deal with ad exchange network OpenX. It’s the first time that Google Cloud has struck a deal with a well-known, or large exchange, according to both companies.
“We are making a radical change here,” Tim Cadogan, CEO at OpenX, says. “We are saying, ‘no,’ it’s time to make a radical change so it can enable us to offer more benefits for publishers and marketers to innovate at an aggressive rate; we must shift gears and make step improvements, and that is our quest for the year.”
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