Oct
27
Goodby Wins Liberty Mutual's Creative Account
Posted in: Uncategorized
Liberty Mutual has selected Goodby Silverstein & Partners as its new creative agency, ending its relationship with Havas Worldwide.
Goodby won the business following a competitive review. Representatives from Havas, which began working with Liberty Mutual in December 2013, were not immediately available for comment.
“We are very excited to work with the talented team at Goodby Silverstein & Partners agency,” said Emily Fink, chief marketing officer at Boston-based Liberty Mutual. “They bring proven experience in growing national brands and accomplished creative leadership, as well as strong strategic thinking and analytic capabilities to the table — all of which will drive our brand and business to the next level.”
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