Goodby Silverstein & Partners Wins Pepsi
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After launching an Omnicom-only creative agency review, Pepsi confirmed Friday that it has tapped Goodby Silverstein & Partners. The brand declined to comment on the scope of the assignment. But people familiar with the pitch said it was for lead U.S. agency status.
“We are pleased to add Goodby, Silverstein & Partners to our diverse roster of creative agencies across our beverage business in the U.S.,” Greg Lyons, chief marketing officer for PepsiCo North America Beverages, said in a statement. “We look forward to working with Goodby and continuing our longstanding partnership with Omnicom through the addition of another one of its agencies.”
PepsiCo spokeswoman Gina Anderson declined to answer further questions, including about scope. When it launched the brand Pepsi review, the marketer stated that it was looking for “custom creative solutions” within Omnicom.
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