Hasta La Creative!

Twenty-five years ago, Jeff Goodby and Rich Silverstein got their first big break when they landed the Royal Viking Cruise Line account, which at the time spent $10 million, almost all of it print advertising.

Back then, it was a big deal — especially because they won the business in a pitch against Hal Riney, their ad mentor. Fast forward to today, and Goodby Silverstein & Partners is getting back into the cruising industry.

The Omnicom Group shop has been named lead agency for Princess Cruises and will be responsible for an integrated marketing push that launches in early 2014.

Continue reading at AdAge.com