Goodby and Gang Parody Dove ‘Sketches’ to Welcome Eric Kallman
Posted in: Uncategorized
Barton F. Graf 9000 alum Eric Kallman has landed a new creative director gig at Goodby, Silverstein & Partners. To celebrate the agency’s new hire, co-founders Rich Silverstein and Jeff Goodby and Partner/Executive Creative Director Margaret Johnson have recreated the popular award-winning Dove “Real Beauty Sketches” film.
The Dove ad, from Ogilvy in Brazil, tapped a forensic artist to draw women as they saw themselves and compared those sketches to drawings of how outsiders saw them, with startling results. But in the Goodby film, the agency’s creative leaders are asked to describe the perfect creative director — he has to have done work they wish they’d done, won awards for it, and so on.
The result (at least from Mr. Goodby and Ms. Johnson’s P.O.V.): a sketch of Mr. Kallman, who will join the shop March 3 as a creative director and associate partner. Mr. Silverstein, however, sees things a little differently.
Post a Comment