Jul
08
Good Old-Fashioned Radio Still Pulling in Big Bucks From Presidential Campaign Ads
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The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk
Editor’s note: Here’s the 21st installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. –Ken Wheaton
First of all, ICYMI: Last week in Campaign Scorecard we covered the massive gap between the advertising budgets of the Hillary Clinton and Donald Trump campaigns. See: “Clinton and Pro-Hillary PACs Have Spent $192M More on TV, Radio Ads Than Trump and His Supporters.”
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