Going for the Gold: Here's The First New Hershey Bar in 22 Years
Posted in: Uncategorized
Solid gold, baby! After more than 18 months of development and testing, Hershey Co. is releasing Hershey’s Gold, its first new bar under the Hershey banner in more than two decades.
While the bar has already been shown at events including a New York exclusive tasting and October’s National Association of Convenience Store trade show in Chicago, Hershey set the official debut date for Nov. 1 to coincide with the 100 days out from the opening ceremonies of the Winter Games. Gold, Olympics, get it?
The 2018 Winter Olympics in Pyeongchang, South Korea, will be Hershey’s second as an official sponsor of the United States Olympic Committee. Hershey plans to send a tweet with a link to a Hershey’s Gold coupon each time Team USA wins a gold medal during the Winter Games.
Post a Comment