Hasta La Creative!

Cannes may have been built for agencies, but clients are the real stars now. Too bad there’s a price to stardom, as marketers including Kim Kadlec well know. The former Johnson & Johnson executive was recently in charge of global clients for Publicis Groupe, but returned to the client side with Visa late last year as senior VP-global marketing platforms.

Now as Cannes looms? “It’s total invitation overload, and it’s incredibly important to have a discipline around what strategy you’re going to have for that year, what are three or four things to focus on,” Kadlec said. “You can literally do meetings every half hour from morning to night and not scratch

the surface.”

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