Apr
03
Go Small or Go Home: Despite Criticism, Microinfluencers Are Crushing It
Posted in: Uncategorized
Influencer marketing is booming, and one thing in particular is clear: microinfluencers are 2017’s “It girl.”
Even in his recent column criticizing the use of microinfluencers instead of more famous endorsers, “In Defense of the Celebrity Influencer,” Seth Kean identifies microinfluencers as “advertisers’ new social media darlings.”
There’s a reason. Microinfluencers are small but mighty, and solve a host of sticky advertising challenges in ways no other tactic can.
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