GM Returns to Facebook Advertising After Public Split a Year Ago
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Eleven months after a very public divorce, General Motors is reconciling with Facebook.
GM has confirmed to Ad Age that it is back in the fold as a Facebook advertiser. Thus ends a bizarre chapter in which GM, the second-largest U.S. marketer publicly eschewed the social network’s ad products three days before its hotly anticipated initial public offering. Paid advertising makes up the lion’s share of Facebook revenue.*
“Chevrolet is testing a number of mobile-advertising solutions, including Facebook, as part of its ‘Find New Roads’ campaign,” said Chris Perry, VP-U.S. Chevrolet marketing. “Today, Chevrolet is launching an industry-first, ‘mobile-only’ pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook.”
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