Hasta La Creative!

Glenn Beck’s fledgling cable network, TheBlaze, will test live commercials this week as part of an effort to keep viewers during breaks and counter ad-skipping via DVRs.

Four live 90-second commercials will air during Mr. Beck’s evening show each night starting Monday, to be followed by another test the week of April 29.

“We want to redefine advertising by bringing the ideas and concepts behind radio and original TV advertising to TV today,” Mr. Beck said in an email. “Live, in-program advertising benefits our viewers by entertaining them, and benefits our advertisers by most effectively sharing stories of why their products and services are so beneficial.”

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