Get Your Aura Photographed: Gwyneth Paltrow Marshals Fans for Goop's First Conference
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On an overcast Saturday in Los Angeles, more than 600 people, mostly well-dressed white women, crowded into a spacious hanger in Culver City for a lesson in how to be Gwyneth Paltrow.
The daughter of actress Blythe Danner and a director Bruce Paltrow, Gwyneth has won an Academy Award and an Emmy, dated Brad Pitt, married and “consciously uncoupled” from a rock star, raised two children and started a trend in unusual baby names. That was all by the age of 40.
For her next act, Paltrow has attacked a professional challenge that flummoxes even the savviest mogul: building a sustainable, profitable, online media business. Paltrow is the founder and public face of Goop, a female lifestyle company that began as a newsletter and has since expanded into a diversified media concern. Goop publishes recipes and articles, sells fragrance and skin creams, and — as of last weekend– hosts a conference.
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