Hasta La Creative!

First-timer at Cannes? Do you have constant #FOMO? Have no fear. Huge has created a chatbot — appropriately named Tipsy to reflect the mind state of attendees — to provide people with useful Cannes tips throughout the week.

Tipsy, which was developed in partnership with Betaworks and Dexter, is available on Facebook Messenger and offers fun advice gathered from months of research, such as Boozy Tips, Delicious Tips and Random Tips.

“We wrote all of the conversation to feel as natural as possible,” said Jason Musante, global exec creative director at Huge. “People usually read tip lists and throw them away, so we wanted to create something we’d actually want to use.”

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