Apr
12
Get Beyond the 30-Second Ad: In a World of Many Platforms, It’s a Must
Posted in: Uncategorized
What’s the next big thing?
Fifteen years ago, agencies started preaching ROI, which quickly became the mantra for the industry.A few years back, agencies began extolling the virtues of paid, owned and earned media. So what’s the next big thing?Content first.
The 30-second ad has served us well as the staple for building awareness and driving brand familiarity. But the proliferation of devices to consume media, the increasing scale and influence of social platforms, and consumers’ increasing control over their media are forcing us to re-think how brands must proceed.
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