Jul
07
German Brewer Touts Origins in Ad Poking Fun at A-B's Beck's
Posted in: UncategorizedGerman beermaker Warsteiner is having some advertising fun at the expense of rival brand Beck’s.
The closely-held company put up a digital billboard in New York touting its German credentials after Anheuser-Busch InBev was accused of watering down the origins of its own Beck’s.
“Warsteiner. Premium German Beer From, You Know, Germany” is the slogan on a 15-story-high digital billboard on the corner of 46th Street and 7th Avenue in New York’s Times Square.
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