Jul
09
Generic Messages are Generally Bad
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: The average consumer enjoys listening to messages and ads that appeal to them. The studies and research are pretty clear on that. When that happens, the consumer’s view on advertising turns from the typical negative view to a positive perspective.
Marketing Tech covered a report by Marketo that suggested that consumers want to see more personalized ads than regular, mass-consumed ads.
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