Hasta La Creative!

The villainous mastermind with the indelible iron pinkie and cheeky smirk returns in General Motors’ Super Bowl LVI campaign, which brings the infamous Dr. Evil from the classic Austin Powers films “back for good.”

To help the automaker herald the return of actor/comedian Mike Myers’ iconic series and character after two decades during the biggest TV event of the year, multidisciplinary content creation studio AFX Creative has joined forces with agency McCann Detroit to weave a comedic, visual effects-driven narrative that spotlights GM’s line of electric cars and eco-conscious focus. The auto giant’s Super Bowl effort, which reunites Myers with his Austin Powers co-stars including Rob Lowe (as “Young Number Two”) and Seth Green (“Scott Evil”), provided AFX Creative with an ideal platform to showcase its distinctive VFX capabilities and ingenuity.