Jul
13
General Mills Serves Up Tennis for Brits This Summer
Posted in: Uncategorized
It’s summer in England, and that means tennis at Wimbledon, where spectators enjoy matches along with strawberries and cream (and it usually rains). To add to the excitement this year, Johanna Konta is the first British woman to make it to a semi-final at Wimbledon since 1978.
Her success is good news for General Mills. The marketer signed up Konta as part of a big push on tennis this summer across its Nature Valley and Haagen-Dazs brands.
Konta stars in a campaign themed “#The Court is Yours” for Nature Valley’s protein bars, spearheaded by a humorous video from agency Space showing amateur players of all ages, shapes and sizes trying their hands at tennis — with varying degrees of success.
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