Aug
30
General Mills Opens Up About Its 'Closed Review' and Its Five Finalists
Posted in: Uncategorized
General Mills’ U.S. creative review isn’t closed as previously believed — in fact, the marketer is proceeding with some shops not currently on its roster, including Deutsch and Mother.
The other agencies going through to the second round are incumbents 72andsunny, McCann and, rather than Saatchi, a holding company solution from Publicis Groupe.
In another rather unusual twist, General Mills is requiring that participating agencies are staffed with at least 50% women and 20% people of color within the creative department.
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