General Mills Names Coke's Ivan Pollard as Global CMO
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General Mills Inc. has named Ivan Pollard its global chief marketing officer, filling a role the company announced in December as part of a broader management shakeup.
Pollard, who begins July 10, will report to Jeff Harmening, a longtime General Mills executive who became the company’s CEO on June 1. Pollard left Coca-Cola in May after a six-year run at the beverage giant. At Coca-Cola, he was senior VP-strategic marketing for Coca-Cola North America. Now, he’ll be the person leading General Mills’ effort to establish a global marketing and media planning function, the company said.
“Ivan’s diverse global experience brings us a fresh perspective on our brands and a deep understanding of how to operationalize integrated, modern marketing in the digital age,” Harmening said in a statement. “We have tremendous opportunities to unlock global growth by improving the effectiveness of our marketing efforts and our teams are eager to build on the work they have started.”
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