Feb
14
GE to Sponsor In-Show Kid Invention Segments on Fallon’s ‘Tonight’
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General Electric will be an early sponsor of “The Tonight Show” when Jimmy Fallon takes the reins next week.
The business-to-business marketer will sponsor a segment involving Mr. Fallon and a group of children showcasing inventions, with the first installment on Feb. 19. Two more in-show segments will air in the coming year.
The partnership will also include a branded section on “The Tonight Show” website and digital content tied to each segment.
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