Aug
02
GE ‘Reimagines Home’ In New TV, Digital Campaign
Posted in: Uncategorized
Your kitchen isn’t just a kitchen anymore.
“The kitchen space has been redefined as another living space. The lines have been blurred between living room and kitchen,” said Tim Matis, director of advertising at GE Appliances, which just completed a $1 billion overhaul of the unit to better reflect how appliances fit into consumer’s lives.
The redo used consumer insights to make changes in everything from design to manufacturing and marketing, and the results will become clear Aug. 5 when GE breaks an aggressive new campaign themed “Reimagining Home.”
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