Sep
01
Gatorade's Serena Williams Snapchat Ad-Game Scoring Well With Users
Posted in: Uncategorized
Gatorade already takes credit for one of Snapchat’s biggest ads from the Super Bowl, and now it’s trying to outdo itself with 8-bit graphics.
Gatorade’s latest ad, which turns into a Nintendo-style video game, seems to be a hit on the app, where about 35% of people who see the game share it with friends, according to Kenny Mitchell, head of consumer engagement at Gatorade.
The ad also has seen average time spent of more than three minutes per person and a more than 16% play rate, Mr. Mitchell said.
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