Gary Vaynerchuck Wants to Fill the 'Empathy' Void
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VaynerMedia has hired its first chief strategy officer, Justine Bloome, in an effort to bring empathy to agency leadership, according to agency CEO Gary Vaynerchuk.
In addition to bringing on Bloome, who previously served as executive VP and head of strategy and innovation at Carat USA, VaynerMedia has introduced five narrowly focused practices: VaynerTalent, which helps people build personal brands and businesses; VaynerSolutions, a digital consultancy; VaynerExperience, which focuses on experiential efforts; VaynerBeta, to help accelerate small and medium-sized businesses; and The 4D’s, an immersive consulting session.
Ad Age talked with Vaynerchuck to hear more about Bloome, the industry’s empathy void and Vayner’s new offerings. This interview has been lightly edited.
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