Hasta La Creative!

A-B InBev could not be reached for comment on Monday evening.

In an interview with Ad Age before Bud’s Super Bowl commercial ran, Budweiser VP Brian Perkins said the ad was not meant to criticize competitors or craft beer in general, noting that “the only other beer that we reference in the spot is a fabricated, ludicrous flavor combination of pumpkin peach ale.” He pointed out that much of the spot talks in a “positive, affirming way about Budweiser quality,” such as its beechwood aging process.

But some craft beer supporters accused A-B InBev of hypocrisy, noting that it has been an aggressive acquirer of craft brewers. That includes a planned acquisition of Elysian Brewing of Seattle in a deal announced in late January. A-B InBev’s critics have also seized on the fact that Elysian actually makes a peach pecan pumpkin beer that is similar to the brew that Bud mocked in the ad.

Continue reading at AdAge.com