Fuse, Twitter Lure Trident To Sponsor Music Show Made From Tweets
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Twitter’s latest TV tie-in will be held together by chewing gum.
Trident will sponsor a TV show on Fuse called “Trending 10” that the three companies described today as “the first television program to be sourced and produced from real-time Twitter conversation spikes.” The show has already been airing every weekday since November without a sponsor, but was recently moved up to the 7:30 p.m. eastern timeslot in anticipation of Trident’s participation.
The program features the top 10 trending music-related stories of the day. The picks are determined by Fuse-branded “heat tracker” technology that measures which artists are generating the largest spikes in Twitter conversations. As part of the deal, Fuse was given “elevated access to our data and our API which allows them to sift through the real-time music conversations,” Alex Josephson, a Twitter brand strategist, said in an interview. “Trident as our marketing partner is able to facilitate that entire conversation.”
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