Sep
29
FTC Chair: Don't Use Bogus Research to Back Health Claims
Posted in: Uncategorized
The Federal Trade Commission has a prominent presence at Advertising Week in New York, giving the agency a forum to remind an audience of advertisers, marketers and their lawyers that it’s keeping a watchful eye on them.
FTC Chairwoman Edith Ramirez kicked off the Better Business Bureau’s National Advertising Division conference today in lower Manhattan with a keynote stressing that marketers must back health claims with sound research.
FTC Commissioner Julie Brill will speak later today at an Advertising Week panel on privacy issues.
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