Apr
15
Frozen-Food Rivals Plot Campaign to Halt Sales Slump in Freezer Case
Posted in: Uncategorized
You know you have a health-perception problem when a fast-food marketer takes a shot at you. So when Wendy’s — hardly the standard for health food — makes a point of marketing its beef as “fresh, never frozen,” the $70 billion frozen-food industry decided it had to do something.
A major challenge, the group added in the document, will be to overcome taglines like Wendy’s “fresh, never frozen,” which capitalize on consumers’ negative perceptions of frozen food.
A representative for the industry groups declined to comment.
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