Friday Wake-Up Call: #MeToo fallout in India's ad industry. Plus, a Twitter fail from Elle magazine
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Apparently, decluttering your brand name is all the rage. Dunkin’ Donuts is trimming the “Donuts” from its name, and Weight Watchers has slimmed down to WW. In the agency world, Ogilvy shed “& Mather” this year. Digitas LBi is just plain old Digitas now. And this week New York agency Figliulo & Partners announced that it wants to be called Fig, like the fruit. Read more on that by Ad Age’s Ann-Christine Diaz.
To be fair: There are a few agencies snubbing the Marie Kondo-ization of brand names. One is the newly formed VMLY&R, obviously. And an ad agency called Office of Baby is going from a 12-letter name to a 22-letter one; its new moniker is Interesting Development.
Bait and switch
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