Friday Wake-Up Call: An Ingraham ad boycott, an Under Armour data breach and a Tesla recall
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Some brands pulled ads from Fox News host Laura Ingraham’s show, saying she crossed a line by mocking a teenage survivor of the school shooting in Parkland, Florida. Johnson & Johnson, Nutrish, Wayfair and TripAdvisor are among the companies to say they have halted ads, as Ad Age’s Adrianne Pasquarelli reports. The host had tweeted that high school student David Hogg “whined” about not getting into a few colleges he applied to. Hogg, who has become a prominent voice on gun control, rallied his 648,000 Twitter followers to contact Ingraham’s advertisers, and they did.
TripAdvisor says that while it supports a free exchange of ideas, Ingraham’s comment “crossed the line of decency,” as Pasquarelli writes. Wayfair says it also supports dialogue and debate, but “the decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values.” Ingraham tweeted an apology, “in the spirit of Holy Week.” Hogg says he’s not buying it. “She only apologized after we went after her advertisers,” he says, as quoted by The New York Times. “It kind of speaks for itself.”
‘Thrown under the bus’
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