Dec
23
Free Rides: Booze Brands Align With Transportation Apps
Posted in: Uncategorized
Drink one too many Christmas ales? Planning to tip a few back at a Super Bowl party? Plenty of alcohol brands are offering to help pay for your ride home this winter.
In the newest twist on responsibility advertising, beer and liquor brands are increasingly partnering with transportation apps like Taxi Magic and Uber to give away discounts on rides. This being marketing, there is a small catch, however: In most cases users must engage with the brands digitally before they get deals.
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