Feb
24
Frank Sinatra Posthumously Pitches $150 (and up) Bottles of Jack Daniel’s
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Long before Diddy sold Ciroc and Bethenny Frankel crafted Skinnygirl Cocktails, Frank Sinatra sipped from the nectar of the gods.
That was his term of endearment for Jack Daniel’s, which Ol` Blue Eyes almost single-handedly lifted into national prominence by simply drinking it and talking about it on stage. Sixteen years after Mr. Sinatra’s death, Jack Daniel’s owner Brown-Forman and Mr. Sinatra’s estate are finally cashing in on what had always been mostly an informal endorsement.
A TV campaign breaking today will plug Sinatra Select, a super-premium version of Jack Daniel’s inspired by its greatest fan.
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