Jun
24
Fox Wraps Upfront Negotiations With CPM Increases of 9-12%
Posted in: UncategorizedThat’s a wrap for Fox’s upfront. The media company has concluded its upfront negotiations, a source familiar with the matter confirmed to Adweek. Fox becomes the third upfront week presenter to wrap talks this year, following The CW and Paramount last week. According to the source, CPM (cost per thousand viewers reached) increases were around…
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