May
29
Fox Starts Securing Upfront Ad Commitments
Posted in: Uncategorized
Fox and ABC have started to secure ad commitments as part of this year's upfront negotiations, according to media buyers and people close to the networks.
Fox has already started doing business with some movie studios, among others, according to the person.
Fox has been an early mover in recent years, especially among movie studios and auto makers, partly because of its appeal to hard-to-reach younger male audiences, according to one media buyer.
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