Fox Sports Scares Up $27.8 Million in U.S. Open Ad Sales
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An absolute nail-biter of a finish and a prime-time broadcast window helped boost ratings for Fox’s inaugural coverage of golf’s U.S. Open, while pouring millions of ad dollars into the network’s coffers.
According to preliminary Nielsen data, Fox’s coverage of the final round at Chambers Bay averaged 7.58 million viewers, marking a 47% improvement versus NBC’s year-ago draw of 5.15 million viewers. The broadcast, which culminated in a second major PGA Tour victory for 21-year-old Masters winner Jordan Spieth, delivered a 1.7 rating among adults 18-to-49, topping NBC’s demo delivery in 2014 by 55%.
(Preliminary ratings data are directional at best. NBC’s fourth-round U.S. Open numbers last year were adjusted down to 4.63 million viewers and a 0.9 in the demo upon the release of Nielsen’s final live-plus-same-day estimates. By way of comparison, the Peacock Network delivered 8.39 million viewers and a 1.9 in the demographic with its coverage of Justin Rose’s two-stroke victory in 2013.)
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