Dec
04
Fox Sells Out of Super Bowl Ad Time
Posted in: UncategorizedFox has sold out of ad inventory for its broadcast of Super Bowl XLVIII, according to Neil Mulcahy, exec VP-sales, Fox Sports Media.
Fox has won north of $4 million per 30-second spot for the 2014 Super Bowl, according to media buyers. CBS averaged between $3.7 million and $3.8 million for the 2013 Super Bowl, with some advertisers paying $4 million.
Mr. Mulcahy said autos and electronics continued to be strong categories for the game.
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