Fox Networks Group Puts a Bow on the Upfront
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The Fox Broadcasting Company and its sibling cable networks are effectively done with their 2015-16 upfront business, with dollar volume across the portfolio flat versus a year ago.
This marks the first year Fox’s prime-time inventory was bundled with the cable properties, which include FX, FXX, National Geographic Channel and Fox Sports. People with insight into the negotiations say that the broadcast net’s advance bookings were off between 4% and 5% when compared to last year’s bazaar, a decline that essentially was balanced out by volume increases on the cable side.
As always, all numerical data related to the upfront marketplace are just so much layaway. The figures that matter most are the ones that appear in the quarterly earnings statements.
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