Jun
21
Fox Follows YouTube Into Six-Second Commercials
Posted in: Uncategorized
Fox Networks Group is following YouTube’s lead in rolling out six-second ads.
The media giant, whose TV channels include FX and the Fox broadcast network, announced at the Cannes Lions International Festival of Creativity that six-second ads will roll out across its digital and on-demand properties, where they will be unskippable, as they are on YouTube.
Fox plans to bring the short ads to linear TV as well, Fox said.
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